Rexona: "Your invisible power" Campaign

Rexona, 2019

In the last semester, our group was asked to create a 360° campaign of Rexona "invisible dry" deodorant, and I was in charge of designing print and billboards ads.

Our campaign " Your Invisible Power" tended to provide support for young women who are self-disciplinary, love to do sports but fail to deal with the embarrassing sweat stains. Our product will accompany them as a pair of invisible wings and help them succeed in becoming better selves.

The wings are the main symbol that represents the supportive power, and it remained consistent throughout the design.

Copy:

Rexona: your invisible power

#Get rid of stains, enjoy your sports.