Yue Huang's Portfolio.
"Redefine Bali" Web Design
School Branding Project, 2020
In this school project, we aimed to brand a place and develop strategies for it. We chose Bali, which is often underrated by Australians as a cheap, indulgent party place.
Except for the most popular destinations such as Kuta and Seminyak，We encourage there are more to visit and explore in Bali. Such as Ubud with vast fields and lands, Tulamben with excellent diving experience.
​
I designed a new logo with hashtag #redefine Bali to shape its modern, young and adventurous image and created a coherent visual style in its webpage and billboard poster, featuring diverse landscapes throughout the country. People can access the booking platforms directly through the new webpage.
Copy:
​
Slogan: There is more to Bali than Bingtangs. #redefinebali
Small copy: Bali is a versatile island which is full of adventurous spots and lively cultures, and there is more than party culture & cheap merchandise. Except for Kuta and Seminyak, we strongly advise you to start an adventure is Ubud, Nusa Dua, and Tulamben.
​
​